Grovemade
Digital Campaign
Grovemade’s motto is ‘Find What Matters.’ That’s reflected in their product design, the care that goes into their work, and their desire to share that experience with customers.
Social media and PR had been big in winning over design enthusiasts — until they weren’t. Engagement plateaued, and Grovemade needed a way to get hardcore fans excited again while reaching more creative pros in the wild.
I developed a campaign called ‘Reset The Desk,’ where followers shared their raddest and saddest workspaces for a chance to win $300 in Grovemade desk gear.
The campaign combined Instagram, Facebook, blog posts and email marketing.
By day two, the campaign was on track to be Grovemade’s most successful yet. By the time winners were announced, it handily beat goals for contest submissions and new followers.
And somewhere in the world, two desks got a little bit sexier.
