Art Design Exchange
Brand Guide, Ads
ADX — a.k.a, Art Design Exchange — is PDX’s pioneering makerspace. Besides providing accessible space to work on DIY projects, it offers classes, team-building programs, and nurtures small manufacturing businesses.
But after 7 years, ADX learned it had a perception problem. Once, it was embraced as an innovative leader in the maker movement. Now the shop was seen as intimidating or exclusive. The best prospects hadn't heard about its supportive community and didn't understand its true value.
I worked with designer Scott Baker at Ideate & Create to develop a brand awareness and promotional campaign. And ADX got a new Brand Story Guide. The 20-page booklet sets the stage for future marketing and advertising, plus orients new employees, interns, contractors and partners.
Over the next two quarters, we sold out several classes, increased membership numbers, and raised the average value per customer.
